OPBSI Launches National Founder’s Week: Celebrating 26 Years of Sisterhood and Service across the Country
New York, NY – March 8, 2015
* For Immediate Release *
Gabrielle E. Sarda
Director of Public Relations
On this International Women’s Day, Omega Phi Beta Sorority, Incorporated (OPBSI), gears up to launch its first national Founder’s Week campaign with marketing initiatives and events across the country, and participation from over 50 entities including our Alumnae Association, Chapters and Collectives.
On Sunday, March 15th members of OPBSI will gather to celebrate twenty six (26) years of serving and educating through our diversity. Leading up to Founder’s Day the national headquarters has arranged a campaign titled “I Am Omega Phi Beta” that will explore the different facets of what it is to be a Beta Woman. Entities and members will focus on OPBSI’s seven goals, one for each day of this week, allowing participants to reflect upon and showcase efforts in Equality, Diversity, Scholarship, Leadership, Activism, Environmentalism, and Mentorship.
"This is a pivotal moment for our organization as we celebrate 26 years of continual commitment to bringing forth empowered women leaders into our community while simultaneously embracing the reality that there is still much more to accomplish,” said Jessica Marie Saul, Chair of Board of Trustees. “The beauty of this celebratory week is that it serves as a reminder of the founding principles of our organization, the need for a voice, and we get to celebrate the success of where we are nationwide and position ourselves in preparation for the future and where we will be; truly amazing!"
All entities and members will have access to the Founder’s Week marketing packet featuring the event logo, ideas for supplementary events, social media tagging guidelines, and a challenge to take the celebration to the next level. Photographs from the event will be featured on OPBSI’s Facebook profile and the Chapter or Collective with the most innovative celebration will be featured at our National Convention taking place this summer.
Elizaveta Reyes, National President, commented on the efforts behind Founder’s Week: "We have been working on this project for quite some time and are excited to see it come to fruition. As we grow, we wanted a way that will continue to bring us all close together and really make this week feel like a celebration everywhere you turn; we want to paint our towns Black, Forest Green, and Gold!"
Recognizing the importance of unity and solidarity with other like-minded organizations, OPBSI and its members organized national participation in International Badge Day on March 2nd, wearing our Sorority crest on our hearts on campus, at work, and in our communities showing our pride as Sorority Women. Additionally OPBSI has expanded on this year’s theme of "Make It Happen" for International Women’s Day (IWD) by encouraging all members to continue to empower fellow women so that we may gain equal rights and access to opportunities to achieve our goals; to celebrate each other and the successes and strides we have made thus far; to uplift one another and be each other's biggest motivators.
“We are really looking forward to this month and the participation from all our members. Our goal this month in participating with these different initiatives is to highlight not only our organization but the phenomenal women that Sorority women are,” stated Gabrielle Sarda, Director of Public Relations.
OPBSI’s profile for International Women’s Day can be found on the IWD website at www.internationalwomensday.com/omegaphibeta.
Omega Phi Beta Sorority Incorporated is a Greek-lettered organization committed to spreading the Awareness of Violence Against Women. The mission of OPBSI is to serve and educate people of diverse backgrounds through sisterhood, leadership and guidance. As positive role models, we promote unity of all cultures, focus on the empowerment of our gender and raise the standards of excellence in our academic, social, and personal endeavors. OPBSI envisions a world without oppression, where empowered women celebrate the essence of womanhood and act as resources in the advancement of their communities. For more information visit: www.OmegaPhiBeta.org